Redesign (Information)

Implement comprehensive product labelling that includes information on environmental and social justice impacts of production, processing and distribution.  An example of such a label is provided in Table 1.  Such labels could be numeric (as shown here) or colour coded and would clearly require significant analysis to support the rating system.  It would build on Jeffery (2019a)'s proposals for a nutrition related algorithm (see Substitution) by integrating additional environmental and social justice considerations.

 

Table 1: hypothetical integrated label for an instant breakfast cereal (adapted from MacRae et al. 2012)a

 

Ratingb
Contents Whole wheat
Production Certified organic, advanced production with biodiversity enhancements 8
Processing Regular milling: excess heat

No supplements

Moderately strong environmental management system in place

5

10

7

Product sourcing and distribution Local, within 200 km 8c
Social justice Complies with all safe work regulations

Wages above industry average

No processor involvement in local community development or charitable work

5

7

0

Overall score 50/80

 

a Such a label might also contain more specific information, as required by current regulations

b Based on a 10-point scale

c Based on a scale 10-direct sale within 50 km; 8 – within 200 km; 6 – within 500 km; 4 – within province; 2- within Canada; 0 – procured internationally